An exclu­si­ve design for the new head­quar­ter of PINK CARROTS was desi­gned by ama­roo con­cept. The new office is loca­ted in Frankfurt’s new Busi­ness Dis­trict. The goal of our design was to reflect the values of the com­mu­ni­ca­ti­on agen­cy, which spe­cia­li­zes in adver­ti­sing for the health­ca­re sec­tor. With a fresh yet pro­fes­sio­nal approach, we have sel­ec­ted high-qua­li­ty mate­ri­als and bright colours that repre­sent the company’s visi­on in a modern way. A plea­sant lounge wel­co­mes you to the office. This space has been sty­led to ful­fill seve­ral func­tions: as a wai­ting room, libra­ry and infor­mal mee­ting area. The con­fe­rence room can com­for­ta­b­ly accom­mo­da­te up to 25 peo­p­le thanks to the lar­ge con­fe­rence table for 12 peo­p­le and the audi­to­ri­um desi­gned exclu­si­ve­ly for this room. A modern screen sys­tem for broad­cas­ting trai­nings and mee­tings is inte­gra­ted into the cus­to­mi­sed shelving.

One of the high­lights of this room is the illu­mi­na­ted sign with the com­pa­ny mot­to “Think health dif­fer­ent­ly”. Along the glass cor­ri­dor are smal­ler rooms for a work­flow that requi­res con­cen­tra­ti­on or pri­va­cy, such as think tanks, mee­ting rooms and a small lounge for dis­cus­sions or one-to-one mee­tings. The­se spaces are empha­si­zed with a green car­pet reflec­ting the bond with natu­re in today’s office world. The open space include work­ben­ches for up to 9 per­sons and a mee­ting table for col­la­bo­ra­ti­ve work. Addi­tio­nal­ly 4 pri­va­te offices for up to 2 peo­p­le were desi­gned for direc­tors and mana­gers. With func­tion­a­li­ty and well-being of employees in mind the kit­chen area was also con­side­red in the pro­ject. It is a room that pro­mo­tes a rela­xed atmo­sphe­re for meals, quick mee­tings and also busi­ness events. The visu­al con­nec­tion to the enti­re office crea­ted an over­all aes­the­tic con­cept that is in harm­o­ny with the company’s CI.

Cli­ent: PINK CARROTS Com­mu­ni­ca­ti­ons GmbH GWA
Loca­ti­on: Frank­furt am Main
Size: 345 m²
Com­ple­ti­on: 2023
Pho­to­grapher: Klaus Helbig