A design concept for the Expo Real 2019 trade fair stand
EXHIBITION BOOTH EXPO REAL 2019
Participating at an exhibition is an important part for young as well as established companies. To extend the customer base, amaroo concept was asked by AccorInvest, one of the largest operators and investors in the real estate sector, to design and implement a distinctive exhibition presence.
No other trade fair is more suitable for this purpose than Expo Real in Munich, which is the largest exhibition for real estate and investors in Europe. Due to its proximity to the hotel, the approach stand was clear: to create a compact design with a comprehensive overview of the company’s range of products and services.
The stand was divided into three areas: the welcome zone, the coffee area, and a lounge corner. To create a comprehensive feel-good atmosphere and quality of stay with hotel character amaroo concept focused on authenticity, functionality, and contemporary materials such as wallpaper, marble, and wood in combination with light accents.